BizAtomic asked:
The holiday shopping season has a beginning, middle, and end. You can argue it begins in September and ends in January. No matter what timeframe you have it’s still a finite period of time during which a very large percentage of yearly retail sales are made. You have to strike while the iron is hot. It is unrealistic to expect users to locate your online presence by directly entering your website address. More than 75 percent of Internet consumers use search engines and directories to look for products, services and information.
The problem is it takes time to optimize your website and for spiders to magically index your site in relation to the billions and billions and billions of other websites. Well maybe not that many. The question is how do you get people to your website for that brief three or four month selling season. Answer: you buy your way in.
Pay per click (PPC) search engines, also known as pay-for-performance, are engines which allow website owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually the first three to five search results are used by a network of partner search sites. The result for the site owner or webmaster is a lot more highly targeted traffic and a lot more sales. [click to continue…]
by Jack Michael
If you want an internet prescence for your business; and who doesn’t?; it’s not enough to simply have a website that can’t be found by any of your potential customers. You need to promote your site and one of the best ways of doing this is by using article marketing link building techniques. To give your site visibility on the many search engines that will drive customers your way, it requires that you have a link building program that establishes many links back to your site. Generally, the more the better. As well, these links will become a valuable source of traffic for you.
Before you start with the links, you first need to research and select the best keywords for the niche you are competing in. You will already have established at least the main ones. These will be the keywords that your main page was optimized for. But, don’t stop there. Expand your keyword base for linkbuilding purposes to include some of the less popular choices that can still attract traffic to your site. The exact words and phrases you use are entirely your choice. In making the selections it’s best to utilize a keyword tool that reports the search popularity for each term you consider plus how much competition you will face for that term. The most popular terms obviously have the most conversion potential but they can be exponentially more difficult to gain a visible position with. Unless you are prepared to conduct an agressive campaign it is sometimes better to select less popular keywords that you can expect to rank for more easily. [click to continue…]
